Digital media create new ways for communication and interaction, enabling dialogical and interactive knowledge transfer. Academia has adopted these direct communication channels to engage with the public, addressing new responsibilities embedded in the ‘third mission’ of research and science. Over the past 15-20 years, blogs and podcasts have become established …
The second part of the Wi4impact blog series explores the potential of digital media in knowledge transfer. Digital transfer media, such as blogs and podcasts, are increasingly used to ensure that research-based knowledge benefits individuals or society. Digital information and communication technologies allow for a simple, fast, and cost-effective dissemination …
This blog series provides a step-by-step overview of the Wi4impact research project, which examines the knowledge transfer impact of science blogs and podcasts at German higher education and non-university research institutions. The first blog post presents a brief theoretical introduction to our research topic. The term knowledge transfer is by …