Wi4impact #3 – Who are we blogging and podcasting for?

Digital media create new ways for communication and interaction, enabling dialogical and interactive knowledge transfer. Academia has adopted these direct communication channels to engage with the public, addressing new responsibilities embedded in the ‘third mission’ of research and science. Over the past 15-20 years, blogs and podcasts have become established

Wi4impact #2 – The Potential of Digital Media in Knowledge Transfer

The second part of the Wi4impact blog series explores the potential of digital media in knowledge transfer. Digital transfer media, such as blogs and podcasts, are increasingly used to ensure that research-based knowledge benefits individuals or society. Digital information and communication technologies allow for a simple, fast, and cost-effective dissemination